Market Opportunity

68M+

Hispanics (20% of the U.S.) driving future consumption.

$4.1T

is the Hispanic purchasing power in the U.S.

75%+

of Hispanics in the U.S. use ecommerce channels.

4%

of U.S. ad budgets target Hispanics - a clear market gap.

The U.S. Hispanic market represents:

$2.5T in Spending (Retail & Lifestyle)
with +4.9% annual growth.
26% of car sales
68% of retail growth.
5.7M businesses (+7.7 YOY growth): the fastest-growing
group of entrepreneurs in the U.S.
20% of VOD viewers, fueling
streaming growth.
+8% annual growth in cultural trends
across music, film, and sports.
81% of digital video consumers, leading
mobile and social engagement.
+23% higher loyalty and +31% lifetime
value: for authentically connected brands.

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